Naming Your Price
April 28th, 2008 by (Michy)
One of the most common questions I get asked from fledgling freelancers is, “Someone wants me to write some articles for them and name my price. How much do I charge?”
I have to admit, this is the most difficult part of freelancing for me. I have a hard time assigning a value to my writing and then turning around and charging folks for it. Shoot, there are days I’m still amazed people are willing to pay me for doing what I love!
For me, I much prefer writing for publications that have posted prices they pay for certain content, whether it be by the word, inch, character, article… I want to know what I’m getting upfront and what to expect. I also like to write for sites that read your article on spec and then make you an offer for it that you can then either accept or reject. This is what I prefer.
That being said, sometimes I’ll have someone contact me and give me some specs on writing some articles for them and ask me how much I’ll charge.
I have to come up with a number… so what do I do?
There are lots of things you can do to determine a price to charge – you can charge a flat-rate for your writing and sell it the same to every person – usually this is a per word rate, such as 1-100 words for XX dollars, 101-250 words for XX dollars, and so on, or it can be a flat rate per word such as .10-1.00 per word, or more or less. You set the rate.
The problem I have with flat rates is that every writing is different and the research and time it will take to write or the style required will vary and thus so should the price. I have one client I charge $50 bucks for doing a monthly newsletter article for about 900 words, while another client pays me $150 bucks to do a monthly newsletter article for the same length. The difference is, one is a very easy subject in a casual tone and requires almost zero research, while the other requires references, links and a lot more research, so it should pay more.
One thing you can do is try to put it back on the contractor requesting your services. Tell them, “I don’t have a flat rate, but rather charge for each unique project,” and then ask them, “Did you have a budget you were looking at for this project?”
They might or might not tell you, but maybe they’ll hint at an amount so that you know what your ballpark is to work with.
If they won’t offer you any hint, then the next step is to go and look at other publications/sites that are similar to what is being asked for and find out what the going rate is, or as close to it as you can get, and then I’ll set a rate that is close to that going rate.
Set your rate a bit higher than you really want or need and be prepared to offer a lower rate if they say that’s too high. After all, it’s a negotiation as it would be with any contracting type of job. Set yourself a threshold that you will not accept less than XX amount, and don’t let them talk you into less than that unless they can offer you some other benefit besides cash (backlink, free promotion for other things, etc that might benefit you).
Now, being that freelancing is my only job and I have a lot of things floating around submitted
and pending and I am not in a position that I have to take any job that comes my way to make ends meet. Even when I was in a financial situation when I really needed the money, I had to learn that sometimes turning down a project because they weren’t willing to pay enough is BETTER for your career than accepting a lowballing writing job.
The goal as a freelancer is to constantly increase your breadth of published credits and to make money to support you in your career – that does sometimes mean taking higher and lower payment on similar type content, BUT if someone is really lowballing you, I don’t care how much you need the money, don’t sell yourself short. You’ll get a reputation of working for peanuts and eventually that’s the only jobs you’re going to be able to get.
So, to recap:
~look at what others are paying/charging for similar content
~try to get the contractor to let you in on their budget
~don’t sell yourself short
~offer a bit higher than you are acting ‘needing’
~set a minimum threshold and don’t go below it
~and did I mention don’t sell yourself short?
Keep in mind, writing is a profession. Regardless of what some people may think or tell you, writing well is a skill, a talent, an art… and you deserve to be paid a livable wage for the quality work that you do.
Any questions?
Popularity: unranked
Posted in Writing | No Comments »




