When writing for AC, you really have to decide what your purpose is, and if it’s to make money, the best way to do that is to write about what is currently being searched for and then write it as evergreen as possible – evergreen meaning it will be relevant for a long time to come, if not forever.
Things like American Idol might be getting you a lot of page views really fast, but in a few months, those articles will almost die as far as page views are concerned. While that may not hurt your average all that much right now, if you plan to stay with the site long-term, it could end up hurting your averages and overall performance.
Today, though I didn’t really announce it much of anywhere, was my second anniversary with Associated Content.
Yup, I’ve been on the site now officially for two years. I plan to stay around for years to come too… I don’t know why. Just something about the site keeps me suckered in. I truly enjoy it most of the time.
But the reason I’m mentioning that is because many of you reading this are new to AC, or have been with the site less than a year, and as such, you’re going to look at page views much differently than I’m looking at them now.
You see, there was a time when I was excited about an article that got 500 page views. Today, after being on the site for two years, if an article doesn’t hit 500 page views in the first month or less, I am disappointed in myself.
Then, looking at my older and more evergreen content still bringing in page views after two years, and seeing my content showing several articles in the 30k plus range, a handful in the 20k plus range, several handfuls in the 10k plus range, and the majority of my content now in the 5,000-9,000 page view range and climbing steadily (we won’t even discuss the poetry I still wish I could remove from the site!)… that 500 doesn’t look so good to me anymore…
… what does this have to do with article topics?
Well, when picking your topics, you want to find a way to make it highly searchable NOW but also evergreen so that it gets hits months or even years from now and you see those page views adding up and that performance bonus really taking off for you!
How? Well, one way is to pick a hot search trend topic, and then write about the ‘issue’ behind it. For example, awhile back, the hot search topic was the girls who video taped beating another girl planning to post it on YouTube, and then the girl later died. HUGE hits all over the ineternet for the case name, YouTube, Myspace and other terms related to it. Using those terms in the content in the first paragraph or so, then moving on to write about violence amongst teens in general, perhaps even as a how-to (since how-to articles are generally long-lasting), and you have both the hot search term, but an article that can get page views years from now. Perhaps, How To Prevent Teen Violence, using the case of the girls as the catch, but the content as evergreen advice. (This idea from CJ’s page – show her some love)
If American Idol is a hot search topic, by all means, write about it, but if you could somehow incorporate other useful information into it while using American Idol keywords, you have an article that might last longer. For example, you can use American Idol as an example, and then go on and talk about undiscovered talent, or how to get discovered, or some other nonsense.
Not that anyone’s content is nonsense, right? LOL But I digress.
Gas prices are a buzz topic right now – can you come up with some content that would be evergreen even if/when gas prices go down? Can you write the article in such a way to get those ’save on gas’ and ‘cheap gas’ and other such terms, while still providing valuable and useful tips for when gas prices aren’t so high?
It’s an art, I tell ya!
So when picking your topics, if you’re wanting to maximize page views, the best way is to get hot search terms and find a way to write about them in an evergreen article.
Where do you get hot search terms?
Right here:
Google Hot Trends
Yahoo! Buzz
These two sites together make up nearly 99% of all major searches done on the internet, and they will tell you in almost real time what search trends are happening, as well as how much information is already out there on the internet about that topic so you can see what the competition is and find a way to make your content very unique to what all else is out there.
I’ll be back with the end of month topics tomorrow or the next day… but this is just a ramble about how you might pick topic ideas for articles!
Any questions?
Love and stuff,
Michy
KEEP WRITING!
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