More on Content Sites – Associated Content Snafu (What Else is New?)
May 28th, 2009 by (Michy)
Before I chat a bit about Associated Content, I want to address yesterday’s blog post about Helium. After posting that blog, I received two emails from staffers at Helium letting me know they read my blog and agreeing with me that there’s a problem with ‘flickering’ recently on rating stars and they are addressing the issue to fix it.
How cool is that? I mean, seriously, the biggest issue I’ve had with AC for years is that they don’t communicate with their writers when you post it on their site, and here’s Helium reading a blog post and commenting on it and emailing me personally THANKING me for the feedback.
Once again, big kudos to Helium for their communication. I’ve kept my eye on Helium all this time, even though they pay so little at this moment compared to what I’m able to earn at other places, simply because I feel like Helium is ‘doing it right’ where growing a website of this nature is concerned. Slow, steady improvement and growth. Already, earning potential on Helium has more than quadrupled in just two year’s time. They’re going places… I’m not giving up on them yet.
Now, on to AC.
Associated Content Indexing Issues
One of the reasons many writers liked AC was because it provided upfront payments. In fact, when I first started with AC, there was no such thing as a performance bonus. AC paid somewhere around 6-12 bucks on average back then, with several writers earning 15-20 bucks per article on a regular basis. These writers could write about anything. Associated Content needed the library.
Then, upfront payments began to drop, AC became more stringent about what they’d accept, and that’s when shortly after the performance bonus was added. We were offered $1.50 per every 1000 page views, and unlike some sites, it was every page view, not just the ones they picked and chose.
AC then adds page view reporting. After all, it’s kinda silly to offer us performance bonuses when we have no idea how those bonuses are figured, right?
Unfortunately, AC tends to operate in a state of perpetual beta – that is, nothing ever works. Site glitches are the norm and not the exception, and logging in to find you can’t log in, can’t read email, can’t post in the forum, can’t submit an article, and sometimes can’t even load a page on the site–is sadly not uncommon.
Upfront payments dropped so that the average was more in the neighborhood of 3-6 bucks, and they rolled out the graduated performance bonus.
As time wears on, the page views begin to decline, questions are raised when page view reporting isn’t accurate or on time, when we lose page views from one day to the next, or then get a ’surprise’ bonus because they screwed up months before. How can we trust that anything is accurate? Are they picking and choosing what page views they’ll accept now?
Associated Content Veterans Leave Site
For the first time in the three years I’ve been with AC, people are leaving the site at a rate noticeable enough to me. Some of the people leaving are long-term AC writers who were quite well known in the forums there.
We all know, as one group leaves, there are plenty of other writers to take their place.
Coming off the heels of Helium being so responsive to a blog post I made, it’s tough to turn around and say that AC has a legitimate reason for not being more forthcoming with us. It’s too bad Helium isn’t quite able to be competitive with AC on income yet, or it would likely be picking up some of the AC exodus.
Associated Content and Google Juice
Well, this is the biggie. I remember once talking to Mark Ranalli with Helium and he said something about how he is trying to build Helium without putting all the eggs into the Google basket. He’s smart to do so. AC has, for whatever reason, lost its Google-juice. The love affair between AC and Google deteriorated (maybe if AC quit hiring all of google’s ex employees?)
Without articles indexing on Google, and without them indexing highly on Google, it’s impossible to earn via the performance bonus without a lot of work. Articles are indexing and then for some strange reason, UNindexing, and no one knows why.
Performance bonuses are going down for those who aren’t writing and they are not growing as fast as they once were for those who are.
Yet AC would have us believe they are paying out record $$ in performance bonuses. I believe it – but as a whole and not individual.
Associated Content Changing Direction?
I remember two or three years ago, Luke, the founder of AC, said that the vision for the future of AC was that the AC site itself was not going to be the landing page for articles. He saw AC more as a distributor, or retailer, or wholesaler of articles. I’m not sure what he was referring to – I asked about it back then, but no one else seemed to catch the ‘meaning’ of it.
I’m wondering today if what we’re seeing is the beginning of a change in that direction.
If so, what’s the future of the performance bonus going to be?
Associated Content on Life Support
I don’t think AC is falling apart as many people fear they are. I know the investment capital I’ve read about them receiving, can do some loose mathematics on how much they make each month versus what they put out each month, and I’m only looking at very basic things and I’m sure there’s more I don’t know about.
AC isn’t going under.
Unfortunately, what AC doesn’t seem to understand is something I just realized Helium does understand…
… when you drive away the good writers, you’re left with crap. Crappy content = crappy site = crappy revenue = dying site.
AC is catering to the lowest common denominator. That decision will come back to haunt them when the ‘good’ writers leave the site or begin using AC as nothing more than a means for a little residual income.
Michy’s Conclusion on Associated Content?
I’ve been asked a lot about AC recently. With all the mess going on in the forums over there, people want to know, “What should we do with AC?”
My advice at this time is this: don’t count on the performance bonus. Without Google indexing, getting page views becomes your job – promote, promote, promote, sure, but that takes time and a lot of effort to get minimum return. Instead, submit as much as you can for upfront payment right now, and be sure to keep hard copies of all your writing on your own computer, in case you need it later.
Now is just not a good time to submit display only, at least not until the glitches are fixed and AC gets some Google love again, if they ever do. I just really wish AC would be honest and upfront with us about the indexing issues at this point. It makes me sad.
I don’t think AC is going anywhere any time soon, but I see changes, major ones, and not necessarily good ones, on the horizon. Already, employees are missing/terminated, who has what job is up in the air, we don’t know what’s going on in the background… it’s sorta scary.
As with any storm, it could totally change direction or dissipate, but that doesn’t mean you don’t put up the storm shutters or evacuate when the storm starts to head your way.
And that’s how I see AC, right now.
Love and stuff,
Michy
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